3 Valuable Lessons We Can Learn from Perkins

Fans of the troubled Perkins Restaurant and Bakery chain got another round of bad news recently when it was announced that its parent company was filing for bankruptcy. The bankruptcy is just the latest in a string of bankruptcies that have plagued the restaurant chain since it merged with The Restaurant Company (TRC) in 2000.

Whether you are a single restaurant owner striving to sell the best Mexican food in in Salt Lake City or regional manager in charge of dozens of chain restaurants in the Midwest, there are three valuable lessons we can all learn from Perkins. They are lessons that a faltering restaurant sector should take to heart.

1. Corporatism Doesn’t Guarantee Success

Perkins started out as a family restaurant in the late 1950s. The first few restaurants were actually Perkins Pancake House’s in Cincinnati, Ohio. It wasn’t until the 1960s that the Perkins family decided to begin franchising. Through aggressive development into the 1970s, what started out as a family business became a nationally recognized chain.

Perkins went fully corporate after being acquired by Holiday Inns, Inc., in the ’80s. One would think that taking the restaurant corporate would seal its future as a restaurant chain to be reckoned with for decades to come. Indeed, it did very well for the next 15 to 20 years – until the turn of the 21st century. Then the company went through a series of acquisitions, bankruptcies, and restaurant closings.

The point of this brief history is to say that corporatism is no guarantee of success. Indeed, some of the hardest hit restaurants in the recent industry downturn have been corporate chains. Meanwhile, family-run operations like Salt Lake City’s Taqueria27 Mexican restaurant seem to be doing just fine, and haven’t given up their goal of serving the best tacos in Utah.

2. Names Can Be Good or Bad

The second lesson to be learned here is that restaurant names can be good or bad. By this, we mean they can be associated with good or bad things in the minds of customers. Back in the 1970s and 80s, the Perkins name was the gold standard in family restaurants. If there was a Perkins in your town, that was the place to be when you were looking for a nice, family-friendly atmosphere and good food at a decent price.

In recent years, the Perkins name has been associated with poor quality. It is no longer the gold standard family restaurants. That is a shame, especially for the original Perkins family that started it all.

3. Branding Has Limited Effectiveness

The third and final lesson is a harsh one in a modern business environment that leans too heavily on image: branding has limited effectiveness. Unfortunately, Perkins attempted to re-brand itself multiple times since the late 1980s as a means of trying to keep up with the times. They were re-branding in an attempt to remain relevant and keep foot traffic coming in.

What management failed to realize is that the beginning of Perkins troubles had nothing to do with the brand. It was about the product and service. Fall down on those two areas and no restaurant will succeed. In the end, re-branding was a marketing gimmick. It was no substitute for good food, excellent service, and reasonable prices.

If you want your restaurant to be known as the best place to find Mexican food in Salt Lake City, focus solely on that. Let it be your passion. If you want your restaurant to be the best family restaurant, focus on becoming the best family restaurant humanly possible. Recent Perkins owners never learned that lesson. So they are in bankruptcy once again.…

How Outdoor Seating at Your Bar or Restaurant Can Increase Your Revenue

When you have a bar or restaurant it can be hard to think of ideas to increase your revenue. One of the best ways to boost your revenue is to add outdoor seating to your establishment.

Companies like Dawnvale can help you come up with an outdoor seating design that best complements the interior of your bar or restaurant. The design to the outdoor space can either have the effect of either reducing or increasing your revenue so it helps to have the right people do the job.

Some of the ways that outdoor seating at your establishment can increase your revenue includes:

Increased Sitting Space

It is a simple conclusion that if you can increase the number of people at your establishment, you can increase your revenue. An outdoor seating space at a bar or restaurant will certainly do that.

The design of the outdoor seating area will determine how many people can use it but the aim should be fit as many as possible. However, the space should still allow for good and quick service as well as movement by staff and customers.

Outdoor seating should also be done in a way that lets customers enjoy the outdoors while still enjoying their meals or drinks. The increased traffic to your establishment will increase the amount of revenue you make.

More Decorative Opportunities

Outdoor seating does not have to be only about getting more numbers to your bar or restaurant. It also offers you an opportunity to experiment with outdoor décor.

It goes without saying that the interior décor of a bar or restaurant should be different from its exterior décor. However, you they should complement each other.

You can use some outdoor furniture to add color and style to the exterior of your establishment. They will not only brighten up the venue but it will also increase the overall appearance of the bar or restaurant.

Turning Traffic into Customers

You can also use an outdoor seating to attract more customers and encourage consumption at your establishment. When you put up an outdoor seating area, those who pass by your restaurant can easily get an idea of the venue’s atmosphere. A bar or restaurant’s outdoor area is a good indication of the rest of the establishment.

You can also use the outdoor space to advertise to potential customers passing by your restaurant and attract more traffic into your establishment. Increased traffic means increased revenue and more profits.

More Relaxing Atmosphere

Adding an outdoor seating area to your establishment can create a more relaxed ambience which can attract more people. It may also attract customers who may have wanted to enjoy your bar or restaurant but did would prefer to enjoy your products outside a cramped space.

With plants outside the venue, the wind and the sunshine create a very relaxed ambience. It has been shown by several studies that customers say food tastes better when consumed outdoors.

A more relaxed atmosphere means more people will come to your establishment to enjoy it which in turn means more revenue.

Impress Your Friends With These Top Wine Tips

When you know exactly what to look for in a bottle of wine, you can make pairing decisions that are sure to wow your fellow sippers. This delicate beverage does take some simple training to care for properly, however. Keep reading for more information on everything about wine.

Have a plan prior to picking your wine. Be sure you know which wine you’re looking before to avoid getting overwhelmed by brands, varieties, and prices. Certain wines fit dinners and others better fit large parties. Knowing which wine suits your needs can help you choose a better wine than browsing and choosing something on a whim.

If you are new to the world of wine, consider attending a wine festival. Festivals are a wonderful way to meet other people with an interest in wines and try several varieties without breaking the bank. You can also get some great ideas about pairing wines with foods. The fun and festive atmosphere also provides for a great date night out.

A good tip if you’d like to get more into wine is to come to your own conclusions. Everyone’s a critic these days and wine is no exception. If you’re just blindly following a so-called expert’s advice, you’d be doing yourself a disservice. Instead, try to figure out what you like on your own.

The longer you keep the white wine in the fridge, the more the coldness will affect both its smell and taste. Therefore, it is best to only chill wine for several hours prior to serving. This will maximize the taste and enjoyment that you will receive from each bottle you drink.

If you are a wine newbie and you are looking for a wine to try, why not go to a wine tasting? At these events, you can taste many different wines until you find one the best suits your taste. Also, if you find one you like, you can usually purchase a bottle at the same time.

A nice Pinot Noir is a wonderful wine to use when having a dinner party. This wine pairs very easily with a variety of foods and side dishes, and it is not too bold or sweet. This is also a type of wine that many people are familiar with, meaning your guests are more likely to enjoy it.

Don’t worry about trying to identify all the flavors in a wine that you are tasting. Some people have a natural affinity for this while others do not. Try to focus instead on how much alcohol is in the product, as well as what type of fruit may be included. Over time, you will probably be able to get a good feel for these elements.

If you are venturing into trying new wines, it is better to get an experimental bottle over a whole case. Given the wide variety of wines and styles out there, single educational bottles are a great idea whenever drinking something new for the first time. If you like the taste, move up to a half-case.

There are a variety of variables that go into the presentation of wine. Your next gathering may not go so well if you ignore all of this information. Why not enhance your enjoyment of wine by abiding by a few basic rules of thumb?…

Why Hire a Caterer for Office Events?

If you want to make sure that the corporate event you’ve been planning for the office turns out successful, then one of the best things that you can do is hire a corporate caterer. After all, good food is one of the elements that can make or break an event.

Think about it — don’t you consider good food one of the highlights when attending just about any event? Whether you are celebrating milestones with people at the office or prepping to launch a new product in the market, food will remain the subject of conversations among attendees, and dishes must be served well. Hence picking the right caterer with ample experience can be instrumental to the success of any corporate occasion.

What makes corporate catering such a big deal?

Most corporate events are formal in nature, and hence, everybody is expected to show up in the proper ensemble. This applies not only to guests but caterers as well. The tiniest mistakes cannot be overlooked as it can reflect poorly on the business or company. This is because people can judge the reputation of a company based on how well their events are executed. This, of course, includes your choice of a catering company in Sydney and the quality of dining experience afforded to guests.

Types of corporate events that require catering

There exist various types of corporate events that call on the services of an excellent caterer to make suitable dining arrangements. This includes the following:

  • Office meetings that typically involve a small number of attendees. These can be arranged for a team of coworkers or hosting a  new client. In any case, the food arrangements are typically geared towards convenience and should not distract from the focus of the meetings.
  • Annual celebrations that can involve a small group of people or a large crowd depending on the size of the company. Caters are expected to supply as much food as necessary for the duration of the event.
  • Board meetings that typically involve company leaders such as board members, management executives and trustees. Such events are critical to the company, and dining arrangements ought to be made to be as luxurious as possible.
  • Celebratory events are typically small events that cater to the success of a project or team members.
  • Conferences and seminars that cater to attendees looking to undergo training fo some kind. Food should be light with a few healthy variations to choose from.

Choosing an experienced corporate caterer

Like any service provider, it is generally a good idea to choose an experienced company for corporate catering in Sydney. Such companies are less likely to disappoint in any way, which means fewer risks.

After all, an experienced caterer probably has ample experience on the hundreds of things that can go wrong during an important corporate event and how to prevent them. Such knowledge can prove to be a lifesaver, especially when you are dealing with a momentous event that can make or break a company.

Seeking Advice On What Goes Good With Wine? Look Here!

Although any delicious meal can stand alone, a good connoisseur knows how to create a celebration at the table with the right wine. Learning the process can be a little exhaustive, but the following article will help speed things up for you. Put these tips to good use for your next meal.

Avoid buying trendy wines. You may hear a lot of buzz about a new wine; however, this does not make it right for you. Just because a celebrity is seen drinking a wine, this does not make it noteworthy. The real truth is in researching the wine itself and knowing if it suits your palate.

Leftover wine should not be saved for any more than four days. When wine comes in contact with oxygen, it starts to break down. This greatly effects the taste and balance. It is best to use any wine you have leftover for cooking instead of drinking it as it is.

When storing wines, you should make sure they reach a temperature of 57 degrees. This is the best temperature to serve a wine, but you might want to chill your white wines or let your red wines warm a little by simply placing the bottle on the table half an hour before your meal.

Do not let others influence your taste in wines. It is important you try different wines and decide what you love. Everyone has different taste buds and might not be looking for the same thing in a wine. Do not assume that drinking a wine recommended by an expert will make you more sophisticated.

A good tip if you’d like to get more into wine is to come to your own conclusions. Everyone’s a critic these days and wine is no exception. If you’re just blindly following a so-called expert’s advice, you’d be doing yourself a disservice. Instead, try to figure out what you like on your own.

A nice Pinot Noir is a wonderful wine to use when having a dinner party. This wine pairs very easily with a variety of foods and side dishes, and it is not too bold or sweet. This is also a type of wine that many people are familiar with, meaning your guests are more likely to enjoy it.

If you are trying to find a way to drink a less-expensive wine, consider making it into a punch or Sangria. Adding some fruit, a bit of sweet soda and a little ice can completely change the taste. This makes for a nice addition to a baby shower or birthday party, and one of your guests is sure to enjoy.

If you are venturing into trying new wines, it is better to get an experimental bottle over a whole case. Given the wide variety of wines and styles out there, single educational bottles are a great idea whenever drinking something new for the first time. If you like the taste, move up to a half-case.

Topping off a great meal with a fine wine requires a bit of know-how. Hopefully this article has shown you some new ways to select and serve wine that will complement your next celebration. Keep these tips in mind next time you are shopping for wine and practice making the perfect toast!…

Make The Best Wine Choices With These Tips

Have you ever cooked with wine before? Have you ever been in charge of buying the wine for a party? Have you ever wanted to sit there and just enjoy the nicest bottle of wine by yourself on a rainy evening? Consider the following helpful advice when thinking about what wine you are going to buy next.

Wine goes extremely well with pasta dishes. To choose the perfect wine remember that red wines work best with heavy sauces such as tomato sauce. Pair white wines with white sauces and salads. For basil pestos and other meatless dishes, you should opt for a complimentary wine such as a rosé.

If you buy boxed wine, you can filter this into a nice glass decanter to improve the way that it looks. This is a great trick that you can use if you have to serve friends at a party or dinner. This will allow you to save money while giving off an elegant image.

If you tend to get headaches right after drinking wine, you should try a different kind of wine. For instance, some people only get headaches from red wines. If the headaches persist, you should go to your doctor to make sure it is safe for you to keep drinking wine.

Even though white wines should be thoroughly chilled when you drink them, you should avoid storing them in a refrigerator for weeks at a time. The best thing to do is to keep them at room temperature and refrigerate them an hour or two before you plan on serving them.

Go to wine tastings when you can. Wine tastings are the best place to test your pallet against the many different types and brands of wine. You can even find some that are free, but do remember to spit your wine. You can not accurately tell the taste of a wine once you begin to become intoxicated.

If you are trying to find a way to drink a less-expensive wine, consider making it into a punch or Sangria. Adding some fruit, a bit of sweet soda and a little ice can completely change the taste. This makes for a nice addition to a baby shower or birthday party, and one of your guests is sure to enjoy.

When ordering at a restaurant you don’t have to always stick with what you know. Pick a wine that no one at the table has had before. This will create a fun atmosphere when it is time to taste the wine.

If you have a wine cellar and you need a bottle for a party of special occasion, do not bring it upstairs until the day of the event. Wine needs to be brought up the day of the event in order to reach room temperature. But, bringing it up to soon could ruin the wine.

Whether you’re cooking, entertaining, collecting, or something else, the information you’ve read here will become useful. If wine is your thing, then you will be energized by this information and looking for more. Keep the advice that has been mentioned here in the forefront of your mind as you search out your next wine.…

See Here For Your Best Source Of Wine Information!

Many people think wine is a great pleasure of life, especially during special occasions or as part of a good meal. To get the fullest potential out of wine, learn more about it. Read on to learn more.

Pinot Grigio is a great choice for a wine served with your seafood dinner. It can bring out all of the flavors in the food. Besides Pinot Grigio, many other white wines complement seafood well. Seafood and a nice white wine is one of life’s greatest treats.

Select the right glasses when tasting wine or serving it. It is best to use a clear glass so you can look at the color of the wine. Choose a glass with a long stem and a round shape so you can easily swirl the wine. You should avoid using glasses that can contain more than twenty two ounces.

Buy a few different bottles of wine if you want to sample several flavors. There are so many different kinds of wine, and you really never know which ones you’ll like. You will always want to purchase a single bottle before committing to a whole case.

Purchase the Magnum bottles in the store, which are a bit larger, giving you the best bang for your buck. These wines will generally run for about 10 or 15 dollars, and will last a little bit longer for the price. This is a great way to maximize your monetary value of wine if you drink often.

A good tip if you’re interested in learning more about wine is to go to as many wine tastings as you can. Wine tastings are great because they allow you to try out all kinds of wine which will help you figure out what you like and what you don’t like.

When storing wines, you should make sure they reach a temperature of 57 degrees. This is the best temperature to serve a wine, but you might want to chill your white wines or let your red wines warm a little by simply placing the bottle on the table half an hour before your meal.

Do not let others influence your taste in wines. It is important you try different wines and decide what you love. Everyone has different taste buds and might not be looking for the same thing in a wine. Do not assume that drinking a wine recommended by an expert will make you more sophisticated.

Read everything you can get your hands-on with respect to wine. Not only are there books available, but the Internet is a great resource as well. Check out blogs and reviews. New ones are coming out all the time, and they can be very valuable in helping you select wine that you might enjoy.

All through history, wine has played an important role in an endless number of events and occasions. It really does pay to spend ample time researching and learning about wine if you are to get the most enjoyment possible. With any luck, you now have what it takes to continue your wine adventures.…